services

We offer the following services, click on the list below to find out more...

campaign strategy and management
Communication is the lifeblood of your business, the means of attracting clients and retaining them. All businesses want to attract the right clients. Increased awareness does not guarantee attraction. There needs to be a mix of activity that may include: PR, advertising, hospitality, seminars, direct marketing, white papers and one-to-one meetings where common agendas and mutual aspirations can be recognised.
The ratio of these activities to one another depends upon the market and the companies or consumers being targeted for acquisition as clients.
We believe that we can make a fundamental difference to how your customers feel about your business. Our media backgrounds and blue chip agency experience mean that we know how to get first class, commercially meaningful results by providing the right mix of marketing communications solutions to fit your business and your goals. In one place. [top]

corporate and brand identity
Branding is more than a logo. It's a statement to the world that positions your offering in the marketplace. Our premier agency expertise in this field means that we can create a brand that's relevant to your business. We don't follow fashion, we follow good typography and design principles which means that our designs are not the brainchild of a young designer trying to create a reputation for being radical, they are the product of a considered process that we engage in with you to make sure that the brand can work on screen, online, in print and build your business. A good brand knocks down barriers to growth by helping to create the right impression. We advise on trade marking and copyrighting - helping to protect you once the design process is over. [top]

advertisement collateral production & media buying
Advertising - a waste of time and money if you get it wrong, a business multiplier if you get it right. Working both Business to Business and Business to Consumer, we are adept at analysing advertising requirements and matching them to the media outlets available. By looking at , reach, penetration and, where available, audited statistics we can build a campaign in print, online and radio that will target the right customers for you. Advertising spend is part of a package that increases awareness over time. There's no such thing as a quick result - repetition is key.
We have created and managed a number of advertising campaigns, producing creative in print and online and briefing third parties for radio ads. [top]

website creation
We aim to future-proof your brand, using simple, biddable technology that is fully integrated into your marketing and business processes. Your and marketing activities should bring your proposition alive by giving it a real personality that your customers will remember and enjoy using. We produce sites that have classic design features, excellent usability and architecture that befit a growing business.
Our philosophy is simple - find but what you need and then create a web presence that is an integrated part of your business.
The ingredients of our award winning successes remain the same; business process requirement gathering that evolves into the site architecture and functionality spec, overlaid with an elegant design aesthetic that has built-in usability.
Your site should knock down the main barriers to sale. Like First Direct, we would want your customers to feel that they have a one-to-one relationship with you, and that they would happily recommend your services to a friend or a business colleague. [top]

direct marketing
Our successful direct marketing campaigns are due to strategic thinking to create compelling collateral, online and in print. We employ great copywriting and design, bringing to life the key 'triggers' for your targeted market.
Email campaigns allow sophisticated targeting of particular client groups and provide detailed information about customer responses. Letters and business reply cards may be the best way to create awareness and generate responses, depending on your customer behaviour.
A recent mail shot for ProtectorGlove received a 60% response rate - before our main press launch and subsequent media coverage for ProtectorGlove.
We know how to bring your communications to life... [top]

contract publishing
As former magazine journalists we can bring your offering to life by making it editorially interesting - utilising our skills to find the story that will most engage and impress your target audience. We can create a style guide and a look and feel that's in keeping with your brand values that's a compelling read. The case for customer magazines is well documented. [top]

public relations
Real PR entails creating the right conditions to attract the right attention and this builds the right awareness. Awareness is key to managing reputation.
Public relations is about reputation - the result of what you do, what you say and what others say about you.
Public relations is the discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.
It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.
Harwood & Holloway know how the media works from the inside. As former journalists, we know how media people think, behave and what they want from you. We have worked on many of the glossies you see in the newsagents, from What Car? to Ideal Home. Our personal media contacts and understanding of what editors and producers look for to place a story is key to our successful campaigns.
Editorial coverage generates five times more leads than advertising. [top]

media training
When we generate PR you could be in the spotlight - often clients need to be the 'face' of their product launch or story. We can help get you prepare to face the media and share some invaluable tricks of the trade. And if you're really not comfortable, we can be a spokesperson for you. Victoria Harwood was one of only five official , promoting the £6 million launch of IPC Media's BEME.COM in national and regional media. [top]

Contact Victoria Harwood today to discuss your marketing communications needs on 0870 432 8105.